Marketing, Social Media and Public Relations Consulting

This is a collection* of my latest digital content gathered from around the Web. My name is Kevin Dugan and I’m the Director of Marketing at Empower MediaMarketing.

For the bulk of my 17-year career in marketing communications I’ve used the Internet to advance client goals. Advising clients as large as General Electric and Xerox, as small as a software startup and most everything in between, I’ve been immersed in interactive technology, social media and digital content.

This has shown me that new media is not a panacea. Like any facet of communications, a blend of creativity and strategy is required to reach your customers and to help reach your business goals.

This approach has paid off. My public relations efforts have garnered six national awards in the last eight years. My blogs Strategic Public Relations and The Bad Pitch Blog have been singled out for awards, including a 2007 Award of Commendation from the Public Relations Society of America. Both blogs are ranked by Advertising Age magazine’s Power 150 -- a ranking of the top marketing blogs in the world.

These hard-earned experiences translate into expert insight into your business needs.

While I am consulting full-time for Empower MediaMarketing. I’m available for speaking engagements in four key areas.

Social Media: I take a pragmatic approach to the shiny new and distill the hype into actionable insights for your audience in an entertaining fashion.

Marketing Communications: From the strategic planning process to case studies focusing on a single topic, I can provide an experienced, informed opinion while engaging the audience.

Public Relations & Media Relations: As founder of the Bad Pitch Blog, I’ve spent the last three years educating the industry on improving media relations skills, including a teleseminar with Help a Reporter Out CEO Peter Shankman. From high level PR issues to specific media relations trends, my presentations will clearly outline the topic and inspire others.

:: Speaking Engagement Schedule ::

Here are recent speaking engagements as well as events I'll be at in the near future. For more details on a specfic event, presentation or speaking references, drop me an email at the address below.

December 2008

HYPE: Cincinnati Chamber of Commerce. I presented "What can social media do for you?" To a crowd of more than 100 people.
United Way of Greater Cincinnati. Dave Knox and I presented "Social Media 101: Advancing the Cause Online" to the UWGC marketing team and some of its partner organizations.

March 2009

P&G's Digital Summit. Selected as one of 50 digital marketing experts to participate in P&G's social media experiment, raising $100,000 in four hours for Tide: Loads of Hope charity.
Pittsburgh PRSA. Presented "Smart Pitch: New Media Relations Tools for Web 2.0 Tools" as part of the chapter's monthly programming.

April 2009

Cincinnati PRSA. Jackie Reau and I presented "Distilling the Hype: Twitter in Five Easy Steps" to a sell out crowd. To meet demand, we repeated the event for them a few months later in July.
The Cincinnati Enquirer. "The Social Journalist" was presented to the news room by Daniel Lally, Jack Griener and myself to help the staff stay up to date on social media trends.

May 2009

Indianapolis PRSA. The Hoosier chapter asked me to present "Smart Pitch: New Media Relations Tools for Web 2.0 Tools."

June 2009

P&G's Bringing Influencer Insights In. Presented "CPG 2.0" to P&G external relations as part of their continuing education series. It included thought starters on ways they can better integrate social media into their efforts.
Society of Professional Journalists, Cincinnati Chapter. Sat on a panel discussing social media's impact on the news cycle.

August 2009

American Marketing Association, Cincinnati Chapter. Presented "Smart Pitch: New Tools bring New Rules."
Graydon, Head and Ritchey, Cincinnati Law Firm. Daniel Lally and I presented "The New Town Square" to Graydon lawyers as part of their continuing education series.

September 2009

Enquirer Media and Cincinnati Social Media's News 2.0 Forum. Organized and executed an event for more than 100 attendees on the future of news.
Digital Hub Initiative's Non Conference. Sitting on a panel with Pete Blackshaw and Dave Knox to discuss "Building Great Brands in the Digital Age."

October 2009

SummitUp, Dayton Ohio. Honored to kick off this "social media confab" with a keynote. Sharing the dias that day with Bob Garfield and Chris Brogan.

November 2009

Northern Kentucky Chamber of Commerce Water Cooler. Speaking to Chamber members about the latest social media trends.
Louisville Social Media Club, IABC Kentucky Chapter, New Age PR and Measurement for ROI| Social Media Bootcamp. Presenting "Messages that Matter" alongside Jason Falls and K.D. Paine.

January 2010

The Circuit, Cincinnati Ohio. Speaking to Circuit members about social media's impact on marketing communications.

April 2010

Central States Communication Association Annual Conference. Sitting on a panel discussing social media's impact on journalism.

For more information on my availability to consult or speak, contact me via phone or email.

kd@KevinDugan.com
(513) 560-6269

Join my network:
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* This is not a lifestream — life happens offline.

Here are some links highlighting some of my accomplishments.

Pepsi's iPhone App Crisis | CNN and the Associated Press asked me to comment on Pepsi's online crisis stemming from AMP energy drink's iPhone app.
United Way's Annual Campaign | I crafted the social media plan for the United Way of Greater Cincinnati's 2009 campaign. This was the first year the campaign tapped into social media to help raise awareness of the campaign.
P&G's Digital Summit Socially Adept | As part of a P&G social media experiment to immerse employees in social media, I joined representatives from Facebook, MySpace, Forrester Research and Google at this invitation-only event to help raise more than $100,000 in four hours for Tide's "Loads of Hope" project.
Cincinnati Social Media | The Cincinnati Social Media events have been a huge hit and I’m the founder. To me the whole point of social media is to create offline interactions and this event is an extension of this belief.
All atwitter over the online buzz. | The Cincinnati Enquirer covered a presentation I did for the Cincinnati Regional Chamber. It was well-received, netting me the nickname “Cincinnati’s godfather of social media.”
Is Viral Viable? │ Before viral was a completely abused buzzword, Businessweek asked me the big question: does viral sell?
Blogging Can Help You Get a New Job │The Wall Street Journal interviewed me on the benefits of blogging. One of those benefits can be the job search process.