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Twitter’s new Lead Generation Cards are the latest example of convergence in the advertising industry as social media and search create more in-stream opportunities for brands to connect with consumers. According to Mashable, the cards let users “easily and securely share their email address with a business without leaving Twitter...
LinkedIn's new Contacts app is designed to help users stay in touch with important business contacts and build contacts with others. According to Mashable: "LinkedIn Contacts integrates into your email, mobile address book and calendar to create a one stop shop of sorts for all of your contacts that is...
It's obvious that when an institution of opinion the likes of Roger Ebert passes away...due to cancer no less...it sucks.When you find out the aforementioned movie critic passed away via email, it sucks even more. It sucks to find out someone died via email at all, right?But when that email is a ...
At the recent Solo PR Summit, I connected with Sarah Evans. You probably know her as PRSarahEvans, owner of Sevans Strategy and Tracky's "Chief Evangelist." She's also the author of [RE]FRAME: Little Inspirations For A Larger Purpose.Sarah taught attendees ...
Read enough industry opinion on content marketing, and you can start to determine each author’s professional background. If their point of view is focused on: Interactive: the author tends to be in digital marketing or may work with a digital agency; Creative: a traditional marketer might be chief storyteller, perhaps...
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