Aug 14th via Bad Pitch Blog

    At A Loss For Words

    The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 ...

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  • George-carlin 
    Aug 7th via Bad Pitch Blog

    Is Soft Language Killing Your Pitch?

    We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible rol...

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  • Placeit 
    Jul 23rd via Bad Pitch Blog

    Hemingway App Fights Bad Pitches

    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as s...

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  • 6a00d8341c57a853ef01a511d7f8f6970c-500wi 
    Jun 30th via Strategic Public Relations

    3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Facebook research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently?...

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  • Click_bait_headlines 
    Jun 25th via Bad Pitch Blog

    Headline Clickbait: PR Science or PR Fail?

    A scan of current events this morning brought me to a news story angering me enough that I didn't need my morning coffee. Couple Killed After Posting Sunset Picture to InstagramTo be clear, it's not the (tragic, local news) story that aggravated me. It's the misleading, headline clickbait th...

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