- I'm a veteran marketer bringing creativity and strategy to award-winning marketing communications, social media and public relations projects. What can I do for you?
At least twice before I've mentioned a mentor's media relations mantra: you have to know the news to make the news. It got me addicted to NPR. An awareness of current events is critical.But what do you do when you know that the news is all about Brad Pitt's hygiene and Old Spice commercials (I'm...
Stunt is defined as "any remarkable feat performed chiefly to attract attention." I'll add that stunts usually lack strategy. Stunts are usually a reflection of a world that feels that bigger, louder, faster -- MORE is always the answer. More traffic, more clicks, more votes, more fans/likes, more tweets, more,...
Summer. Consider the opportunity. Holidays. Vacations (fwiw, Laermer is in Tel Aviv. In two weeks, I head out much closer to home). Nice weather (alongside hellish weather). It's the perfect storm for slacking--or for a little creativity.This post excerpt inspires me:Stale. One thing that I never...
PowerPoint. This single word has fueled a cottage industry of blogs, training seminars and books on how to use the software more efficiently and more effectively. This is mainly because of how much PowerPoint is abused as a presentation tool. "Death by PowerPoint" is the tip of the pop/business culture...
Created a new Group on Flickr called Signs of Social Media. Our mobile phones make us anthropologists to a small degree as we document everything from unnecessary quotation marks to passive aggressive notes while "in the field." This Flickr group is focused on how brands are promoting their social media...
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